Launch of ‘On Land: The Voice of Stewardship in the American West’
Summer 2020 • Santa Fe, New Mexico
The Western Landowners Alliance is launching a magazine and digital platform to further its mission of advancing policies and practices that sustain working lands, connected landscapes and native species. It will feature the voices of those who own and work on ranches and farms throughout the American West.
It is guided by the premise that “those with the lived experience of stewarding western lands are able to offer a perspective at once both vitally important and vanishing.”
The members of the alliance account for some 14 million acres of landscape scale property throughout the West. For close to a decade WLA has played a unique role as an educator on conservation oriented land management practices and served as a vital bridge between ranching communities, state and federal government agencies and the conservation communities.
The inaugural issue of the magazine will be sent to five thousand ranches and farms throughout the American west in the summer of 2020. The digital platform is expected to draw over 100,000 visitors.
Blackstone Ranch Institute provided an initial grant to help launch the effort. Other funds have come from advertising revenue. Other funders will provide support as it develops. The ultimate objective is to make the magazine and platform self-sustaining.